Businesses have never had more mediums and opportunities to market their products and/or services to their customers. With so many options available, it can be hard to find the right medium to branch out and reach new customers. From the ever growing and changing online market to the growth in street side billboards, if you aren’t proactive in your marketing your business may be over shadowed!
*The Center for Exhibition Industry Research (CEIR) recently found that 98% of young exhibitors see a unique value in trade shows that cannot be fulfilled by other marketing channels. At a tradeshow, your customers can see, touch, hear, smell and taste what you have to offer. They can speak with someone directly about their experience, ask questions and give you real-time feedback. Best of all, exhibitions bring your most active prospects and customers to you! With an average dwell time of five to six hours, visitors to an exhibition have the intent (72 per cent) and the authority to purchase or influence purchasing (83 per cent). There really is no better place than an exhibition to engage with your target market – particularly one this interested and motivated.
At a tradeshow, your customers can see, touch, hear, smell and taste what you have to offer. They can speak with someone directly about their experience, ask questions and give you real-time feedback. Best of all, exhibitions bring your most active prospects and customers to you!
As Joyce DiMascio, Chief Executive of the Exhibition and Event Association of Australasia (EEAA) said, “Exhibitions are true marketplaces for businesses to thrive. They are one of the truly cost-effective marketing channels around and yet, I believe, the most underutilised in core marketing strategy. Our research shows that trade events count for just 9 per cent of marketing budgets but return 23 per cent of business.”
Don’t limit your business exposure to just the event, be sure to back it up with an online presence. Engage your target market, let them know you will be at the event, and show them what you’ll have on offer. See what promotional marketing you can get involved in with the event to expand your customers awareness that you will be on show. Most importantly, get the most out of exhibiting by following up with the leads gathered during the event to remind your customers of your products/services.
For further marketing tips and to get the most out of exhibiting, click here >
*Resource article from Exhibition and Event Association of Australasia (EEAA)
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