Businesses have never had more mediums and opportunities to market their products and/or services to their customers. With so many options available, it can be hard to find the right medium to branch out and reach new customers. From the ever growing and changing...
There’s nothing worse than showing up to an event and realising you’ve forgotten something important. Showing up prepared also makes it easier to engage with customers right off the bat, because you don’t have to spend time looking for someone to borrow from....
Australian Events Marketing know that the most important part of running a successful business is building a loyal and satisfied customer base, willing to make a purchase. Each year, thousands of visitors attend our events to learn more about products and services...
A product demonstration is one of your best sales tools. Demonstrating your product gets a prospect interested and excited in your products use and solution. Demonstrations really do speak louder than words. If you are selling a product that takes a bit of explaining...
Are you a first-time exhibitor? Or perhaps you are a small business owner thinking about exhibiting and you want to know the secret to a successful event. Then we’ve got a few tips listed below to make sure you get the most out of exhibiting. Remember, the amount of...
Are you looking for new ways to get an edge on the competition at your next event with us? Do you want to be promoted within our email newsletters to visitors, on our social media pages and event websites? We have the perfect way and it’s FREE. All you need to do is...
Australian Events wants you to succeed when you exhibit at our shows. That is why we push our marketing into every medium we possibly can to promote our events. But, there is always room for more, especially when promoting your specific brand. Australian Events has...
Are you looking for a fabulous way to be promoted, attract thousands of people to your site and collect hundreds of leads at our events? Then consider being a prize provider through Australian Events! Each year thousands of visitors attend our events to learn more...
Have you ever seen an exhibition site and thought to yourself, ‘Wow, that looks interesting’, and find yourself wandering over there without even knowing who they are. At trade show events such as the ones we host at Australian Events, this is the goal you are...
A good friend once said to me, too much marketing is barely enough, and I happen to agree ! Why not take every opportunity to push your company, products and services, especially when some of the promotional opportunities available with events will cost you nothing....
Sometimes businesses may struggle to define whether or not an event was a success for them. This can happen for a number of reasons, especially when an exhibitor is not as prepared as they could be for the event. One of the best ways to ensure success is to come...
Is it your first time exhibiting at one of our events? Perhaps you are looking to increase your sales and brand awareness this year? Australian Events have spent many years developing and perfecting our sales and marketing strategies and we would like to share some of...
Exhibitions provide the platform you need to place your company directly in front of thousands of shoppers who attend an event specifically to view, compare and purchase products and services. Exhibiting is one of the most cost-effective and proven sales and lead...
We all love having our businesses promoted positively in the media, one good news story can bring more reward and recognition than a bunch of paid advertisements, and what’s more, it’s FREE! Can your business benefit from positive reinforcement? Article edited/written...
A visitor’s impression of your stand is very important. Your site should attract the attention of passers by and display clearly who you are and what you do or sell. Your exhibition display is a reflection of you and your business, it is your shop front during...
Quite often companies book exhibition space with good intentions to promote, build brand awareness and generate sales and leads, but often this can all come undone simply through a lack of good and precise communications from the management down. Australian Events...
