AUSTRALIAN EVENTS’ VERY OWN SUCCESS STORY
From humble beginnings in 1987 husband and wife Bob and Gai Carroll have built the Toowoomba-based business into one of Nation’s largest event management companies. Indeed there would be very few people in Queensland who haven’t been to an Australian Events’ show or expo and very few businesses throughout Australia who haven’t had contact with the company.
Bob and Gai’s first foray into events was a Travel Expo in Queen’s Park in conjunction with Toowoomba’s Carnival of Flowers. The Toowoomba Autumn Home Show followed and the rest is history.
Today, the company organises fifteen consumer and industry events across Queensland, in all major centres including its home base as well as the Gold Coast, Redcliffe, Cleveland, Nambour, Townsville, Cairns, Mackay, Maryborough, Rockhampton and the Sunshine Coast.
The events profile housing and household goods/services, outdoor living, leisure, caravans, camping, outdoor adventure, boating, fishing, motoring and 4×4 as well as industry-based resources, mining, transport, farming, trades, infrastructure and manufacturing.
200,000 patrons/delegates attend Australian Events’ shows and expos each year. Bob and Gai are passionate about local communities and local economies. They see their events as vehicles to stimulate local trade, profile local business by reinforcing the “Shop Local. Buy Local.” message and by promoting community engagement.
The economic impact of the company’s activities is difficult to calculate but if you consider the ongoing business produced through events, its investment in local labour, contractors, venue and equipment hire, advertising and marketing, transport, accommodation and hospitality, it would run into millions of dollars.
Today Bob and Gai are assisted in their goals by a long-serving management team and many more permanent office staff and casual event staff across Queensland.