Australian Events is working closely with Solaj, a technology start-up company that is developing an app that has the potential to revolutionise the event experience for both patrons and exhibitors.

Solaj will be trialling their new app at the Cleveland Expo, with exhibitors benefiting from the free trial.

The app provides shoppers with the ability to swipe a highlighted ‘ibeacon’ on an exhibitors site at the expo and that will instantly download the exhibitors contact details and product information and nominated brochures on to the patrons mobile device or phone.

There are loads of other features built in to the app to encourage visitors to download and use it, including maps, exhibitor lists, entertainment notifications and more.

The Solaj app will be available for Apple and Android devices after the 16th of September. For more information about the Cleveland Caravan, Camping, Boating and 4×4 Expo click here.