A good friend once said to me, too much marketing is barely enough, and I happen to agree ! Why not take every opportunity to push your company, products and services, especially when some of the promotional opportunities available with events will cost you nothing. So here are 6 pre event marketing tips to get you started !
Australian Events push our marketing into every medium we possibly can to promote our events and our exhibitors. We use websites, social media, newspapers, television, radio, email, word of mouth, flyers, street signs, press releases, interviews and more. Most of which happens before the event has even opened it’s doors! The build up to an event is also a great time for exhibitors to be promoting. Use the momentum of an event by taking advantage of the opportunities available to promote yourself while they are available.
6 PRE EVENT MARKETING TIPS:
Australian Events has some easy, and some not so easy pre event marketing tips that will help you get the most from your event promotion!
(1) TAG YOUR BUSINESS
Utilise the event to create additional interest around your company. Spice up your emails by adding the event logo or banner to your footers. Add banners to your company website and tag your advertisements with “See us at the Show”. This is a great way to grab some attention that you would not normally be able to do.
(2) EMAIL YOUR DATABASE
Use the event as a talking point about your business. Email your database letting them know you will be exhibiting. Talk about the products and services you will be displaying at the event. Invite your clients to visit you and get a hands on look or demonstration. Offer an incentive for your clients or a value add.
(3) JOIN THE SOCIAL REVOLUTION
Here is a great opportunity to get your social media sites working for you. Your attending an event, so lets start taking about it! Get your clients interested and involved in what you are doing. Post regular updates about what you will be bringing, who will be attending, special offers, photos and videos of you setting up and more. Tag all your suppliers and Australian Events in your posts and watch the interest and likes grow !
(4) PUT PEN TO PAPER
Write a few lines about your business and forward this onto Australian Events. Keep it light and easy to read, use a spell checker and try not to get too overly technical. Take a great photo, preferably with some of your staff in the image along with your products. If you find this easy, try writing an article about a recent award, new release product, launch, achievement, etc. General articles can be used on websites while more detailed articles can also be used in press releases and as event guide articles.
(5) BE THE CENTRE OF ATTENTION
You probably won’t be surprised when I tell you that businesses providing incentive prizes at events get a MASSIVE amount of promotion. It’s well worth considering giving in order to receive. Prize providers are promoted in the lead up to an event, in mass emails, on the event website, in newspaper advertisements, on the radio and in television commercials, depending on the prize value. On top of the promotion, you could expect to have many thousands of people visit you at the event, you might also gain a substantial database of future clients from the exercise. Really, this is possibly one of the best additional promotions you can possibly do. Give it a try one day, you won’t be disappointed.
(6) EVENT GUIDES ADD VALUE
Event Guides are also another great tool to push your promotion far beyond an event. Consider the reach an event guide can have, inserted into regional papers and distributed in their tens of thousands. The guide will reach people who may not be able to attend the event, but who now have your contact details. Consider an advertisement or highlighted listing to make your business stand out. Consider being a prize provider to receive additional promotion within the guide as well.
Australian Events are always here to help you! If you would like to know more information on pre event marketing tips and promotions, why not send us an email today!
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