A QUEENSLAND SMALL BUSINESS SUCCESS STORY
From humble beginnings in 1987 husband and wife Bob and Gai Carroll have built the Toowoomba-based business into one of the Nation’s largest event management companies. Indeed there would be very few people in Queensland who haven’t been to an Australian Events’ show or expo and very few businesses throughout Australia who haven’t had contact with the company.
Bob and Gai’s first foray into events was a Travel Expo in Queen’s Park in conjunction with Toowoomba’s Carnival of Flowers. The Toowoomba Autumn Home Show followed and the rest is history.
Today, the company organises fifteen consumer and industry events across Queensland, in all major centres including its home base as well as the Gold Coast, Redcliffe, Nambour, Townsville, Cairns, Mackay, Maryborough, Rockhampton and the Sunshine Coast.
The events profile housing and household goods/services, outdoor living, leisure, caravans, camping, outdoor adventure, boating, fishing, motoring and 4×4 as well as industry-based resources, mining, transport, trades, infrastructure and manufacturing.
200,000 patrons/delegates attend Australian Events’ shows and expos each year. Bob and Gai are passionate about local communities and local economies. They see their events as vehicles to stimulate local trade, profile local business by reinforcing the “Shop Local. Buy Local.” message and by promoting community engagement.
The economic impact of the company’s activities is difficult to calculate but if you consider its investment in local labour, contractors, venue and equipment hire, advertising and marketing, transport, accommodation and hospitality it would run into millions of dollars.
Today Bob and Gai are assisted in their goals by a long-serving management team and many more permanent office staff and casual event staff across Queensland.
SPECIAL EVENT SPECIALISTS
VISITORS IN 2018
EXHIBITORS IN 2018
EVENT GUIDES PRINTED 2018
HERE’S WHAT OTHERS HAD TO SAY
The Expo was the most successful for our business so far in all the events we have exhibited with Australian Events. We booked a live broadcast for this event which was well executed by the announcer maybe that had a positive effect.Frank and Kelly
Australian Events were very organised and made it very easy to set up, exhibit and take down after the event. The display areas were well set up and sign posted. The map and booklet made it easy for visitors to find what they needed.Daryl
Local shows are an important component of our marketing plans, we have absolute proof that these events generating sales not only immediately but more importantly well into the future, we use these events to expose our brands and company to new customers who may never heard of us and to engage with existing customers. I suggest all businesses large and small have something to gain by using shows to generate additional sales by taking their products to potential buyers. Australian Events have proven to be among the best I’ve uncounted over 30 years of attending shows in terms of marketing and management.Aaron
The event highlight for us was definitely the event and security staff. They were the happiest friendliest bunch that genuinely wanted us to enjoy our experience of the show! Top marks to all involved in the organising!Mark
Another successful show. We rely so much on the success of the event and Australian events never let us down. We received numerous leads now the work begins. Very successful event and we will be back.Jeff Geering
Extremely well organised event, Excellent communications leading up to the event, smooth check in and staff directing to appropriate sites. Happy with the volume of people attending the show and well positioned gazebo alley for non- caravan exhibitors. Meet a lot of friendly exhibitors and event organisers were all extremely friendly and helpful. Thanks team GC Expo.Isaac Pene
We have been exhibiting at Farm Fantastic Expo for 3 years now and have been very happy with how the event is organised and the results we get from exhibiting. It is a pleasure to catch up with all our customers who come to the show every year to check out whats new, they enjoy having so many rural and farm products available in the one place.Tjallie
I was a first time exhibitor. The event admin were helpful, patient and informative in the months leading up to the event and I was ready on the day. The event staff at the event were friendly and helpful, happy to help with any questions.Paul
Very Good, a lot of interest, location excellent once again following advice from your staff. Results in coming weeks will be the proof of how successful the event was for our business. The interaction with the other exhibitors was exceptional and everyone was enthusiastic, friendly and helpful.Peter
As a first-time exhibitor I wasn’t sure what to expect from the Townsville Expo. From the moment I engaged with the Australian Events representative to the pack up and bump out times and all throughout the event, my business was accommodated for and every need met. Because we provided a major prize for the event, we received an amazing advertisement package which perfectly aligned with our branding strategy. In terms of leads and interest from the public, we were able to engage with a new type of customers who were looking for our services and products.Deni Knuth