Representatives of Queensland special events company Australian Events visited Townsville on 5 and 6 February to talk to local businesses about a major industry event which will be held here later in the year.

The event, North Queensland Transport, Trades and Mining Expo, will be held at Reid Park on 29 and 30 April.

Managing Director Bob Carroll and Director Corporate Development Greg Johnson hosted tours of the famous V8 Supercars facility and convened a social function and formal presentation.

Mr Johnson said, “The primary purpose of our visit was to let local business leaders know that the goal of the Expo is to work collaboratively with them to profile all the good economic news that is coming out of the North Queensland region.

“The Townsville region is a kaleidoscope of industry and commerce, perhaps the most diverse economy in the land. At times some elements in the economic puzzle don’t perform to expectations and business leaders become somewhat forlorn, but there was no sign of that during our visit, indeed the mood was very upbeat.

“I would have thought if 20 business leaders turned up that would have been a good result. Indeed some 60 individuals presented which is outstanding. Since we returned to our office many of those businesses have contacted us to request a site at the Expo.

“It is a fact that exhibiting at Expos, such as this North Queensland event, is the most cost effective use of marketing budgets, face-to-face with over 2,000 potential customers over two days is both time efficient and measurable.”

Mr Carroll praised the Reid Park facility and the support of Council and Townsville Enterprise. “To have Mayor Hill and her Councillors on board as well as the Enterprise is a real fillip for the Expo. Plus we’ve got the use of this terrific facility. It augurs well for a highly successful event and a boost to the local economy.”

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